Language:
The title and the
consoles logo are key conventions of a videogame advert. The effect created
here is to immediately inform the audience of the genre of the advert - the
strong FIFA branding will be instantly recognisable to the target audience. The
opportunity of the get 40 FUT pacts and new features encourages the audience to
take action and therefore creates a strong desire to own the game.
institution:
This game is
produced by EA and is available on multiple platforms. EA is known for producing
great games but many sports related games.
Audience:
The target audience
are many football loving fans aged 6 to 35 its mainly 75% male 25%. EA doesn’t
really have an age limit as it’s about football and football is open to all
ages. So it a wide age limits.
Representation:
The cover of the
advert is very clear on the eye and also very simple as it the FIFA logo and
the release date. The background is back to make the FIFA logo clear and eye
catching and in order to show the new features.
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